"How often do you post to your blog?" is an extremely popular question, to which there is absolutely no right or wrong answer. Twice per month? Twice weekly? Twice a day? Just one time a day?
You'll find a lot of different blogs promoting different scheduling for blog posts. A lot of them recommend posting once or twice weekly, maximum. Here's my undertake the issue - the two blog posting schedules that matter, also to what kinds of blogs they're applicable.Understanding Posting Schedules
First of all, you need understand that there is no right/wrong answer because of this question, as I've already stated. Different timings may or may not work for several types of blogs.
The following advice is not something that I believe works for every single blog, but it's what works for some (after my research).
How User Engagement & Blog Posting Are Related
First of all, it is a myth that readers will be annoyed if you update your site daily. Click for more info 's simply a myth, with no real evidence to back it up. One of my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It offers me more information than a month of Sundays of autoresponder messages from any other blog.
That said, users also don't mind if you post only once weekly. Truth be told, readers are only looking to see how they are able to benefit from your blog - that's virtually the only reason they're there and just why they registered to your e-mail list (unless they're friends or family.
Alright - let's get right down to the posting schedules.
Daily/Multiple Times A Day
Oooh! I feel I'll provoke quite a bit of controversy with this one, aren't I?
But yes - I really believe that posting multiple times per day can be good for blogs. If for some reason you're not available to post multiple times a day, then you should strive to post at least once a day. For nearly 95% of people scanning this post, that's what you ought to be doing.
You need to definitely post this often if you run one of many following blogs, or take part in among the following business strategies.
Informational/Tips Blogs
Take this blog for instance - it deals mainly with blogging, Internet marketing, and SEO tips. Quite simply, it offers valuable information to those who read this blog regularly.
To be branded being an authority in your niche, your site needs to have just as much helpful, quality content onto it. If that means posting 3-5 times a day, go ahead.
Most blogs on the net (including yours) will belong to this category.
Personal Blogs
Let's face it - personal blogs usually do not get much traffic. The prior rule about readers coming solely for personal benefit once more applies here.
There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) A fantastic writer who is able to hold people spellbound.
Chances are, you're not either. But let's just suppose that you decide to go on and start a personal blog regardless. You ought to be posting once each day.
For some personal blogs, I wouldn't recommend more often than once a day (because hey - people like to have a while to think about themselves, and not just you).
However, once each day is usually necessary, if you want any kind of traffic. This is due to that the people who do follow and read your blog regularly obviously think you're a fantastic writer or funny. And, they need their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about it, there are specific benefits you obtain from posting daily that you won't get in the event that you post less often.
Search Engine Optimization
Although this can't be outright proven, it's becoming clearer that Google favors blogs that post content on a regular basis throughout the day.
When you publish a fresh post, Google is automatically notified. Eventually, their spiders will get to crawling your pages and ranking them.
If they are notified quite often, which means you blog often. If you blog often, that means your blog is active and regularly providing content to your readers.
All things said, this can not be proven, but it is a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day mean that you'll automatically be promoted to the most notable 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, in comparison to blogs that post less frequently with the same quality standards.
Case Studies
I recently came across a forum thread where an Affiliate marketer laid down his strategy to go from $0-$200/day in AdSense earnings in 8 weeks flat.
What he basically did was outsource cheap article writing jobs to freelance article writers. He hired plenty of 'em, posting on his blog 30-40 times. Every. Single. Day.
The effect? He's sitting pretty with $200/day in AdSense earnings. In 8 weeks, flat. And that's only one of his internet sites.
Let's take another example. A good friend of mine, for whom Not long ago i guest posted, has a prestigious Alexa rank of 44K, amassing a total of 14,000 page views each day.
He posts a minimum of three times each day. And it's really taken him a measly two years to be at where he is right now.
That's pretty good, if you ask me.
On The Other Hand...
However, this rule doesn't apply to all types of blogs. Actually, posting multiple times each day, or even once daily, will be disastrous to certain blogs.
Business Blogs
By business blogs, After all blogs that participate in already established, offline companies - Wal-Mart, for instance. These kind of blogs should not - I repeat, shouldn't post more than twice a week (and really, once weekly is all you should be doing).
Why?
Simply because those types of blogs aren't designed to be updated regularly. Quite often, they're simply about discounts, or business news.
They have no dependence on SEO (unless it is a local service people actually search for online). Essentially, it's just a front that says "we're online too".
ARE YOU EXPERIENCING Something Worthwhile TO STATE?
You have something worthwhile to state? Something that will in actuality help/inspire/motivate people? Do you?
You don't?
Then don't say anything.
Simple as that. If you are not sure about whether or not you need to blog everyday, then blog if you have something to say.
However, try to maintain some form of consistency. In the event that you get sudden post inspirations, then go on and write the blog posts, but don't publish them - yet.